A little background...
When Amy was five years old, she made a decision that would inform the rest of her years... or, at least, her wardrobe: She was going to grow up to be Audrey Hepburn.
That never came to fruition.
Luckily, though, she had a solid Plan B right from the start: to be a writer. She amassed spelling bee and poetry contest trophies as a kid, later graduating from Florida State University with an English degree and using her creative mojo to plan award-winning public service campaigns on everything from aging issues to sexual violence prevention. Before becoming a full-time freelance writer, she worked as the editor-in-chief of two of the nation's largest senior publications, served as a regional Emmy judge and reported to the Florida Governor's Office during her time as a state agency communication director. She’s been behind the scenes at NASA, too, helping the space program field press calls in the days leading up to a historic shuttle launch.
Freelancing commercially and creatively since 2010, Amy takes on messaging and content development projects to connect organizations to the people they serve. Recent long-term projects include serving as a regular contributor to several digital projects powered by InterContinental Hotels Group, a weekly creative living contributor for Brit + Co, a regular home improvement contributor for Bob Vila, and an industry blogger for the event production mavericks at Kennedy Creative Events. Previously, she spent two years as the contributing editor of Citygram, an immersive digital magazine focusing on Austin's local culture; one year as the social media manager for Impact Hub Austin/The Vuka Collective, a coworking community and event space filled with social innovators and global changemakers; and three years as a writer for GM's innovation blog. Recent short-term projects include a trio of travel features written for USA TODAY; a series of blog content for Hotel Indigo; quick-glance travel guides on Visit the USA, the nation's official tourism website; and multiple projects for Google, including serving via EnVeritas Group as the local expert for Austin during the development of Google Trips and refinement of Google Maps.
Progressive innovation and ingenuity are common themes found in the subjects she covers—or, as she explains it, "smart people doing cool things." She spent 2011-12 as the editor of Milkshake, covering "good finds that give back," and on behalf of Milkshake, she penned a column on causes and conscious consumption for The Huffington Post. She spent 2012 through 2014 as the staff writer and content manager of TechStars NYC's highly-publicized alum, Moveline, and ended 2014 by preparing a series of ghostwritten launch content for Built In Austin, an online community connecting Austin's startups with future employees. In 2015-16, she contributed features and front-of-book pieces to Morgan Stanley's Mosaic magazine and completed a series of special projects for the sales teams of Wyndham Worldwide and the Austin Convention and Visitors Bureau.
In the food and beverage sphere, she's worked with Dr Pepper Snapple Group to develop press room content highlighting DPSG's corporate social responsibility efforts, and with Tea Forté to write a series of articles for its in-house content resource, Tea Notes. Other articles of note include culture pieces on The Hairpin, The Collective Quarterly, DAME, SheShreds and Refinery 29, architecture posts on The Study at 1st Dibs, local culture and commerce posts for Austin's 2nd Street District blog, and city-specific posts on the real estate websites Estately, Lilypad, Zolo and Doorsteps (powered by Move Inc., the brand behind Realtor.com).
Amy has ghostwritten executive articles published on CNBC.com and PandoDaily, and composed bios, presentations, reports, white papers and website copy for industry leaders in the realms of wellness, coworking, social entrepreneurship, travel and transportation. Early in her freelance career, Apartment Therapy toured and shared her writing space as her lust for travel and design fed her daily contributions to a host of small lifestyle blogs. Now, her commercial and editorial work covers subject matter ranging from culture, design and travel to green living, creativity and social innovation. She’s a member of the American Society of Journalists and Authors (ASJA), The Binders, the Creative Mornings community, and the GirlGaze Network.